{"product_id":"as-i-am-cleansing-pudding-moisturising-cleanser-237ml","title":"As I Am Cleansing Pudding Moisturising Cleanser 237ml","description":"\u003cp\u003e\u003cstrong\u003eA shampoo that actually nourishes as it cleanses? That's exactly what your natural hair needs.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs I Am Cleansing Pudding is a unique moisturising cleanser that breaks the rules of traditional shampoo. Instead of stripping your hair bare, this pudding-textured formula infuses nourishment into the scalp and strands as it cleanses — leaving your hair stronger, softer, and more manageable after every wash.\u003c\/p\u003e\u003ch3\u003eWhat It Does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCleanses the scalp and hair without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eInfuses nourishment into the hair shaft as it lathers\u003c\/li\u003e\n\u003cli\u003eReduces scalp irritation and inflammation\u003c\/li\u003e\n\u003cli\u003eControls frizz from the very first step of your wash day\u003c\/li\u003e\n\u003cli\u003ePrevents breakage and leaves hair soft, smooth and manageable\u003c\/li\u003e\n\u003cli\u003eEnhances strength, lustre and manageability over time\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural, coily and kinky hair textures\u003c\/li\u003e\n\u003cli\u003eLocs and protective styles\u003c\/li\u003e\n\u003cli\u003eHair prone to dryness and breakage\u003c\/li\u003e\n\u003cli\u003eAnyone who finds traditional shampoos too harsh or drying\u003c\/li\u003e\n\u003cli\u003eWash days where you want moisture and cleansing in one step\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly\u003c\/li\u003e\n\u003cli\u003eRub a generous amount in your palms and distribute throughout your hair\u003c\/li\u003e\n\u003cli\u003eLather through the hair and massage into the scalp\u003c\/li\u003e\n\u003cli\u003eLeave on for up to 5 minutes for extra nourishment\u003c\/li\u003e\n\u003cli\u003eDetangle gently with a wide-tooth comb while the product is in\u003c\/li\u003e\n\u003cli\u003eRinse well — repeat if needed to remove heavy product buildup\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e📦 Fast UK Shipping | 🌍 Worldwide Delivery | 🌿 Moisturising Formula\u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":67810034909469,"sku":"Moi\/AsI\/8oz","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/2022\/0189\/files\/Screenshot_2024-09-08_at_14.36.08_24db52ba-3d95-4511-acaf-20021e927b32.png?v=1792269240","url":"https:\/\/brillianceandserenity.shop\/products\/as-i-am-cleansing-pudding-moisturising-cleanser-237ml","provider":"Brilliance \u0026 Serenity","version":"1.0","type":"link"}